Blogapalooza, a partner in influencer marketing, has been making headway in terms of providing a means for influencers to get to the next level of their careers. This year, I, as well as some of the Negrense Bloggers, was fortunate enough to have attended the event held at the Nobu Hotel Manila, City of Dreams. I learned so much so I wanted to share the key takeaways during the Blogapalooza 2018.
Blogapalooza 2018: What Influencers Have To Understand
In our line of work, we usually learn everything as we go along. Things like positive SSL, Google Ranking, Instagram hacking, and all of that – we pick up along the way. Fortunately, help is available from fellow influencers, several blog resources, and, of course, events like Blogapalooza. This year, I learned that influencers (bloggers, Instagram-mers, YouTube-ers, and those on Facebook) can reach the next level through the following ways:
1. Don’t forget about creativity
We can’t just write the same kinds of content over and over again. We also can’t allow ourselves to be stuck in a creative rut when it comes to content. Based on the talks of Emman Nimedez, Camille Trinidad and Jayzam Manabat (JaMill), and Viy Cortez, it’s important to find inspiration even in the mundane. A boring chore, such as washing dishes, can become interesting if our angle for the content is unique, entertaining, and engaging.
2. Never ignore what your data is telling you
As a Bacolod blogger, one of the main things I focus on is writing and SEO. Miko David of David & Golyat emphasizes that it isn’t enough. Aside from writing, influencers also have to think about data because it can tell you a lot of things. Data can give you insights into your audiences’ minds so you know the kind of content you can create and improve aspects of your site or content that need it the most improvement.
3. Work on your Instagram
Again, I used to just focus on writing. I’ll be happy if I can write what I want all day. I didn’t use to pay that much attention to my Facebook Page or Instagram. However, Nix Eniego emphasized the relevance of Instagram today. Brands take a look at social media profiles, particularly IG, not just blog site statistics.
4. It’s possible to be positive in the midst of haters
The beautiful ladies on this panel face hundreds, if not thousands, of haters on their social media profiles. Each one of them handles it with humor and we should all too. Negativity has no power over you if you don’t recognize that it has power int he first place.
5. The traditional can transition into the new
We usually believe in the saying, “You can’t teach old dogs new tricks,” but Ms. Christine Bersola Babao proves otherwise. She talked about a lot of her experiences with blogging, vlogging, and managing social media. I love that she admits that everything is still a learning process for her, but she is zealous in learning the ropes especially with vlogging.
To say the least, the Blogapalooza 2018 was a success. I am looking forward to what the team has next year. For now, I am more than equipped to make progress with my blogging thanks to everything I have learned.